Over the past decade, I have worked with women founders and executives to amplify their external presence — or their “signal”.

External signal is a combination of things: positioning, voice and tone, thought leadership lane, and cadence.

Many people get stuck on the “cadence” part. They feel the pressure to show up, often, on external platforms. Like all of us, they are hard on themselves. They have self doubt. They want to do the next right thing.

So here’s the deal: Being a high signal founder isn’t really about the cadence.

The main thing when it comes being high signal lies in how clear a person’s unique value and offering is, at any given time.

Being high signal means that the founder’s offering is clear, consistent, and actionable.

High signal founders proactively — in their profiles and posts — answer key questions like:

✔️ Has this founder sold their product or service to a large scale client?

✔️ Is this founder uniquely qualified to be running this company?

✔️ Has anyone I know invested in this founder?

Part of my mission and purpose with WINS LIST is to drill this home:

The way women founders show up externally IS important — for their leadership, their bottom line, and their fundability.

In other notes, I am pleased to share that over $275M in Pre-Seed to Series C investments in women-founded companies were announced this week.

Kashable (Einat Steklov) raised the largest round as reported this week with a $60M Series C led by Goldman Sachs Alternatives.

One thing is very clear: men are investing in women.

Stated differently, the majority of investment going to women founders, each week, is coming from male-founded venture firms.

This week, only one of the venture firms backing women-owned businesses was co-founded by a woman — and that is Eileen Burbidge of Passion Capital.

The signals in this digest come from a variety of credible sources. If you have a tip, opp, data point, or story you would like to include, please send it to [email protected].

Thank you for being a valued subscriber of WINS LIST.

Amie

The biggest stories about women and venture capital this week

BioOrbit (Dr. Katie King and Dr. Leonor Teles) raised $13.2M Seed to build space-based pharmaceutical manufacturing co-led by LocalGlobe and BREEGA.

Blomma (Silvia Oviedo López) raised $5M Seed to build AI career coaching platform led by Felicis Ventures.

Cleo Labs (Naomie Halioua and Anaëlle Guez) raised €1.5M to streamline product regulatory compliance led by Larry Berger.

Creati Gen AI (Ella Zhang) raised $20M to build AI-powered video editing platform led by Redpoint Ventures.

Eva (Stéphanie Belle) raised €35M to build immersive sports and esports platform led by Raise.

Golden Child (Hillary Coles) raised $37M to scale premium pet nutrition brand from Atomic, A*, and Redpoint Ventures.

Groove Quantum (Anne-Marije Zwerver) raised €16M Seed to develop next-gen quantum processors.

Future Fertility (Christy Prada) raised $4.1M Series A to scale AI-powered fertility diagnostics led by M Ventures and Whitecap Venture Partners.

Kashable (Einat Steklov) raised $60M Series C to scale financial wellness and credit access platform led by Goldman Sachs Alternatives.

Pronto (Anjali Sardana) raised $20M to expand on-demand home services platform led by Lachy Groom.

Shapes.inc (Noorie Dhingra) raised $8M Seed to build AI-powered social connection platform led by Lightspeed.

TriFetch (Varuni Sarwal and Rosemary He) raised $1.9M Pre-Seed to automate specialty clinic operations led by Nexus Venture Partners.

Tapaya (Laura Ďorďová) raised €1M Pre-Seed to build payments infrastructure led by Passion Capital (Eileen Burbidge) and Depo Ventures.

Versana (Cynthia Sachs) raised $43M to modernize syndicated loan infrastructure led by BNP Paribas.

High-signal woman founders building momentum

Adjacent to Kashable’s $60M Series C Equity Round…

That’s a wrap on issue #07.

WINS LIST tracks the signals shaping women founders and investors.

In today’s ecosystem, visibility matters.

👀 We are seeing founders and VCs leveraging their own channels to amplify their traction.

👀 We are seeing startup storytelling begin six to twelve months before a raise.

👀 We are seeing funding announcements lead to press tours.

👀 We are seeing women founders showcasing credibility, momentum, and demand.

Follow along with us as we unbox investor perspectives and frame out the fundability metrics they evaluate when considering not only where their investments should go, but also which founders to meet.

We do not represent nor are we compensated by any of the businesses we cover.

Thank you for being a valued subscriber.

See you next week.

— WINS LIST