Who should I be on social platforms?

This is a big question I’m asked a lot by clients. Who should I be on social? Do I need two separate accounts on IG — one for personal and one for professional? What tone should I take on LinkedIn? Is posting every week too much?

These questions come from a place of wanting to be cautious… wanting to extend a certain persona onto social channels… wanting to manage others’ perception of us.

The big simple answer to this question is: be YOU.

No, you don’t need two IG accounts, unless you have a business that warrants a separate account.

The tone you take on social should be your tone — the one you use when you feel most like yourself.

How often to post? This is also personal, and your posting cadence should work well for you. Weekly is only too much if it’s too much for you. Monthly is fine, and so is quarterly. It all depends on your goals and your preference.

I work with my clients to remove fear from the equation when they are first activating their digital presence… when they are first finding their voice and tone and stepping into their authentic selves as thought leaders in their area of expertise. It’s scary, but it’s fun, and it’s important work.

If you are a woman in business going through a career transition and you need to hit the reset button on your social presence, I am here for you. Consider booking my office hours. If you’re ready to roll into the next version of your digital self, check out my Personal Branding Intensive service — the fast track to finding your voice and upping your cadence.

Expand your influence. Build your wealth. Celebrate your success.

Amie

Here are this week’s Hot Opps.

Our personal branding opportunity database now holds over 80 events, awards and speaking opps for women founders and executives looking to expand their network, build their wealth and influence. Each week, we highlight new adds and upcoming deadlines. Whenever possible, we include information that you cannot obtain without inside access.

Deadline Approaching: Hashtag Sports Awards

The Hashtag Sports Awards bring the sports, media, and entertainment industries together to celebrate excellence in engagement that inspires new and creative fan experiences. The regular entry deadline is February 3. The late entry deadline is March 14. There is a cost to enter. There are 10 award categories including Fan Experience, Brand & Partnership and Podcast.

New Listing: DigiMarCon 2025 Events

The DigiMarCon global conference & exhibition series showcases thought provoking speakers in the digital marketing industry, providing attendees with emerging strategies, the latest innovative technologies, best practices, and insights from successful digital marketing campaigns. Their 2025 event schedule is posted, including conference events in US 33 cities and other locations across the world.

View our database of events and awards.

WINS List subscribers can access our growing database of vetted speaking opportunities, events and awards — complete with dates, deadlines, and key information. New opportunities added weekly.