Craft your pitch

Here is your Sunday issue of WINS List.

Author

Amie Sheridan
May 25, 2025

Craft your pitch

A main tenet in the art of personal branding is getting clear on your pitch: the one to two lines about you that answers the questions: Why this person? Why now?

Great pitches are specific, timely, clear, and compelling. Great pitches are uniquely tailored to each opportunity.

When positioning clients for speaking opportunities, getting the pitch just right is important. There is no one-size-fits-all approach, because no two opportunities are exactly alike.

Your pitch for TEDx is not going to be the same as your pitch to sit on a panel at an industry conference.

Your pitch for the Morning Brew podcast is not going to be the same as your pitch for How I Built That.

When crafting your pitch, we are constantly answering: Why this person? Why now?

Many of our clients are founders. Some have multi-million dollar companies. Others have stepped away from the safety net of an executive role and carved out a unique niche for themselves as consultants. Others are preparing for a shift.

Regardless of your why, your unique pitch is a key ingredient to your success.

At WINS, we position women for media, develop their unique voices on external platforms, and connect them with opportunities to share their expertise on a larger scale. Do you need help crafting your pitch? Learn more about us or book a consult at wins.media.

In other news…

Beginning on June 1, our database of over 120 vetted opportunities to expand your personal brand will be accessible to premium subscribers only.

We are launching this subscription at the annual price of $249.

Premium WINS List subscribers can:

  • access the WINS personal branding opportunity database of events and awards

  • share up to five wishlist events or awards for tracking

  • receive alerts when speaking applications are open

  • submit profile information for our WINS desk-side file

  • tap WINS to assist with one complimentary application (exclusions apply)

Separately, I would be so grateful if you would take a moment to complete our subscriber survey. Your feedback is incredibly valuable to me, and I would love to hear from you.

Thank you for being a valued subscriber of WINS List.

Expand your influence. Build your wealth. Celebrate your success.

Amie

View our personal branding opportunity database.

WINS List subscribers can access our growing database of vetted speaking opportunities, events and awards — complete with dates, deadlines, and key information. New opportunities added weekly.

Get the Ultimate Guide to Establishing Your Personal Brand on LinkedIn.

This is the information you need to start building your brand and sharing your stories on this incredible platform. Download the guide for tips and tricks on how to establish your personal brand on LinkedIn.

Level up your presence in our Personal Brand Concierge program.

We are now offering a specialized service for women founders and executives seeking support with identifying, tracking, and securing speaking opportunities, award nominations and invite-only memberships. To learn more about PBC, request an introductory call.

Tap WINS to deliver your fresh and sparkling LinkedIn profile, professionally written bio, and media positioning one-sheeter, quickly. Our 30-day Personal Brand Intensive service is the perfect option to get you set for career shifts, fundraising events and big announcements. Book your Personal Brand Intensive now.

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Thank you for being a valued subscriber of WINS List.