LinkedIn is your personal branding springboard.

I have been positioning my clients on LinkedIn for over a decade, and despite many of the changes they have made to the interface and algorithm, I still absolutely love this platform as a personal branding jump-off point.

Having a polished LinkedIn profile that accurately conveys your professional expertise can be equated to drinking enough water in a day for your overall health. It’s a basic truth, but most people (still) aren’t doing it.

I feel so strongly about the power of LinkedIn that, in 2024, I went ahead and wrote a mini ebook on the topic. I also recorded a podcast episode about it.

LinkedIn can be magic, if you know how to pull the levers. I have had clients land 6-figure clients from a single LinkedIn article… (yes!) I have had clients who booked multiple calls off of a single 300 word post.

Polishing up your LinkedIn profile is particularly important during career transition — for layoff situations, impending job changes, and new role announcements. If you are a woman in business going through a career transition, yes, we can make some waves with a single post. Yes, we can revamp your entire profile.

For help with LinkedIn, consider booking my office hours. We’ll discuss your unique situation and find a path forward.

Expand your influence. Build your wealth. Celebrate your success.

Amie

The Ultimate Guide to Establishing Your Personal Brand on LinkedIn.

In this week’s LinkedIn Issue, I’m giving you some pointers on LinkedIn profile design from the Ultimate Guide to Establishing Your Personal Brand on LinkedIn. Click the image to download the full guide.

Here are a few key takeaways from the LinkedIn guide.

LinkedIn FAQ 1. Do I need to get a professional headshot for my profile photo?

Yes, you really should. For a few hundred dollars, you can make your LinkedIn profile standout from the competition and look fully polished. This is 1000% worth it if you are focused on elevating your personal brand or positioning yourself for your next role.

LinkedIn FAQ 2. Should I include my job title as my headline?

This is a personal decision. In some cases, it’s important to include your title in your profile. In other cases, I prefer to see a more descriptive headline that tells your network what you do and who you do it for. It’s also common practice to include a few dimensions, when applicable i.e., advisory board member.

LinkedIn FAQ 3. Which sections of my profile are most important?

The most important pieces of your profile are the headshot and headline, followed by your about section and career history. To have a fully optimized LinkedIn profile, these are the elements that must be on point.

Download the full guide for more tips and tricks on how to establish your personal brand on LinkedIn.

Podcast: How to build your personal brand on LinkedIn: the basics and the extras.

If you prefer to learn by listening, hop over to this podcast episode that dives into the power of LinkedIn for personal branding. I share my approach to optimizing your profile and give you actionable tips on how to start leveraging LinkedIn for success... from the basics to the extras.

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