Make that LinkedIn post work harder. Pin it to your profile.

I’m bringing another LinkedIn best practice to you in this week’s issue. Today, it’s all about making your content work harder with LinkedIn’s Featured section.

First things first. Whether you are an executive, CEO, business owner or professional of any kind, you should have a polished LinkedIn profile with a high quality headshot, descriptive headline, and current bio. These are the basics.

If you want to do the extras — the things that make your profile stand out and work harder for you — you’ve got to tap into some of the lesser known features of the platform.

One of my favorite ways to do dip your toes in the “extras” is to toggle on the Featured section of your LinkedIn profile. This section is where you can “pin” content so that it shows up front and center on your profile for those searching you up.

Published an original article? Feature it. Posted an announcement about your latest endeavor or new role? Feature it. Guested on a podcast or panel? Feature it.

I teach you how to activate your Featured section and start using it in my LinkedIn personal branding guide.

By featuring posts that received high engagement or have potential to generate new business for you, you’re giving the people something to click on, and you’d rather control that action than leave it to chance.

In other notes, scroll to see this week’s featured opportunities: AdAge Leading Women [nominations open this week] and Gartner Marketing Symposium, an annual event for marketers.

As always, tap us if you need an assist. Thank you for being a valued subscriber.

Expand your influence. Build your wealth. Celebrate your success.

Amie

This week’s Hot Opps 🔥

Nominations open: AdAge Leading Women

The Ad Age Leading Women program, formerly Women to Watch, has been celebrating women who create opportunities and drive transformation within the advertising industry for more than 20 years. The program is open to entrants from around the globe. Ad Age will also celebrate up-and-coming talent with the Rising Star award.

Entries open March 25, 2025; the final deadline is May 14, 2025. Mark your calendar to submit your nomination.

Consider attending: Gartner Marketing Symposium Xpo 

Happening June 2-4 in Denver, CO, the Gartner Marketing Symposium is an annual gathering of CMOs and marketing executives where you’ll uncover the latest marketing insights and solutions with experts, marketing peers and service providers to accelerate your business. Early bird registration is open.

Would you like support in applying for a featured opportunity? Submit a call request.

Share your opportunity wishlist with us.

We are pleased to announce our premium subscription service, Wishlist. 

When you upgrade to Wishlist, you’ll have the opportunity to share your topics of interest and up to five event or award requests. We will research your niche and add relevant opportunities to our database.

Our goal with this premium subscription is to make WINS List work harder for you.

View our personal branding opportunity database.

WINS List subscribers can access our growing database of vetted speaking opportunities, events and awards — complete with dates, deadlines, and key information. New opportunities added weekly.