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Most CEOs are not leveraging social media

Most CEOs are not leveraging social media

Why is that... 🤔 plus, consider applying for the Inc Female Founders 500. Here is your Sunday issue of WINS List.

Amie Sheridan
October 26, 2025

The reality is that most CEOs are not leveraging social media. Despite the fact that the average CEO has 360,000 followers on LinkedIn, only 48% of CEOs post at least once a month.

And get this… of the Fortune 500 CEOs that were on at least one social media platform in 2023, 98% of them use LinkedIn (Influential Executive, 2023).

The CEOs who are leveraging platforms like LinkedIn are enjoying high quality engagement, rapid network growth, better business outcomes, and improved executive marketability.

Hmm…

So, what are the barriers holding CEOs back from “creating”?

In my experience working with C-suite executives and founders, the barriers holding people back from creating tend to be one of more of the following:

❌ lack of bandwidth (time)

❌ lack of platform knowledge (discomfort)

❌ inadequate resources or internal support (no dedicated staff)

Luckily, there are a few simple ways for CEOs to build their presence on social media.

If you are a client, then you already know how we roll up to the LinkedIn party. Here are my three strategies for becoming a Creator CEO.

Post where you are.
Share relevant business news.
Batch and schedule.

These strategies are being used by some of the world’s most prominent business leaders. Of course, many of them do have internal support… which really separates them from the rest of us who are battling with time, discomfort, or staffing issues.

If you’d like to learn more about how we turn CEOs and execs into creators (and sometimes published authors!), I invite you to book a consult. It would be my honor to support you.

Thank you for being a valued subscriber of WINS List.

Expand your influence. Build your wealth. Celebrate your success.

Amie

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