Podcast interviews add shine to your search results.

Guesting on podcasts is a great way to boost your external presence, particularly in the eyes of the search gods. The best part is that, on podcasts, you can show up and speak to a larger audience from the comfort of your own space.

The personal branding benefits of podcasts are plentiful, and they include:

• exposure to a new audience of listeners who may not already know you

• a fresh piece of content to share with your network on social platforms

• a high quality audio search result that contains your name and headshot

The search result piece is kind of a big deal, and here’s why.

When someone googles you, that podcast episode is likely to pop up toward the top of their search results. This, in and of itself, is an instant credibility boost for you.. because, wow, you’ve been on a podcast.

It’s also a fast way for people searching you up to listen to you speak, and trust me, if they can listen to you speak before actually meeting you, they’re going to do it.

The next question you might be asking is: There are a ton of podcasts out there, and of all the shows available, how do I decide which ones are worth my time?

My take on this is: As long as the show you’re guesting on is covering a relevant topic and being distributed across all the podcast platforms (Spotify, Apple, Google, etc), you can move forward without hesitation. In other words, go ahead and take the interview.

The work we do at WINS is rooted in elevating the visibility of women in business, and pitching our clients as expert guests on podcasts is one of the ways we do this. If you’d like to explore the idea of boosting your brand by guesting on podcasts, submit a call request for our Personal Brand Concierge program.

Expand your influence. Build your wealth. Celebrate your success.

Amie

Listen: Sharing your stories is SEO for your personal brand.

When you google yourself, what comes up? Is it an accurate reflection of who you are, what you’ve accomplished and where you want to go with your career?

If you’re a business owner, are your search results working for you? Or are they hardly working?

In this episode of the WINS podcast, we dig into why sharing your stories is so incredibly important to building and elevating your personal brand across the media.

View our personal branding opportunity database.

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