Showing your face will 10x your success.

It’s not scientifically proven, but it’s true: when you include an image of your own face in your posts on social platforms, your engagement is always way, way better.

The selfie hurdle is real, and it can be scary. There is a certain level of cringe involved. Trust me, I know.

While it is completely normal to avoid sharing images of yourself, the selfie hurdle is a one you’ll want to clear if you’d like to expand your influence and build your wealth through strategic storytelling.

A post on LinkedIn, Substack or [insert your platform of choice here] can be unbelievably well-crafted, complete with killer calls to action, and stuffed with valuable insights, but without an image (or video clip) to accompany it, the post is not likely going to accomplish what you might hope. There is simply too much content out there.

To break through the digital clutter with your message in your unique area of expertise, you’ve got to go for it. You’ve got to share your images.

Images you include with posts don’t need to be true selfies. They can be images taken of you at events by others. They can be images of settings and scenery while you are out doing your thing in the world.

The goal is to extend your visual presence into your posts so that your audience stops, looks, reads, comments or taps.

Expand your influence. Build your wealth. Celebrate your success.

Amie

Hot Opps: View our personal branding opportunity list.

WINS List subscribers can access our growing database of vetted speaking opportunities, events and awards — complete with dates, deadlines, and key information. New opportunities added weekly.

Newly added: Social Innovation Summit, TED Countdown Summit Nairobi

Call for speakers: Boston College Corporate Citizenship Conference, April 6-8 in National Harbor, MD. Their speaker form is open.

Podcast: A little personal branding goes a long way with Angelina Lawton.

Women in business: How much does your personal brand impact your success as a business owner?

In this episode, Angelina Lawton, CEO and Founder of Sportsdigita, the company behind DigiDeck, a dynamic sales presentation tool used by hundreds of organizations across sports, entertainment, hospitality and many other industries, joins me to share the story of her launch into entrepreneurship and her perspective on the role a CEO’s personal brand can play in the greater picture of their business success.

Hop over to this podcast episode to hear the full story.