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Who are you creating content for and why?
Reset, refocus, and explore new adds to the WINS opportunity list.
Amie Sheridan
January 19, 2025
Who are you creating content for and why?
Every so often, it’s a good practice to refocus your content creation efforts and make sure you’re still on track with your goals.
As a small business owner, executive or professional, it can be easy to slip into the ‘posting-for-posting’s-sake’ trap.
Whether you are an avid or casual content creator, I challenge you to think about these two questions:
Who are you trying to reach with your content?
Why do you want to reach them in the first place?
All of your content (well, most of it) should be anchored in the who and the why.
Who is your target reader or viewer? Is your content relevant or interesting to them?
What is your why? Is your content aligned?
Whatever your unique goals are, take some time every so often to make sure you’re still hitting the mark and gaining traction with your target audience.
This week, we’re sharing some of the newly added personal branding opportunities in our database: National Small Business Conference, Inclusion 2025 and RSAC 2025.
Expand your influence. Build your wealth. Celebrate your success.
Amie
Here are this week’s Hot Opps.
Each week, we highlight upcoming opportunities to elevate your visibility and expand your influence. Whenever possible, we include information that you cannot obtain without inside access.
Our database now holds 80 personal branding opportunities for women founders and executives looking to expand their network, build their wealth and influence.
Here are a few recently added opportunities.
Presented by SBC, this event is being held February 11-13 in New Orleans, LA. The focus for this year’s event is Government Contracting.
Presented by SHRM, this event is being held October 26-29, 2025 in Louisville, KY. This event is geared toward Human Resources professionals.
Presented by RSA and focused on cybersecurity technology, this event will be held April 28-May 1, 2025, in San Francisco, CA.
Hop into our database for more detail on these events, including deadlines and key information.
View our database of events and awards.
WINS List subscribers can access our growing database of vetted speaking opportunities, events and awards — complete with dates, deadlines, and key information. New opportunities added weekly.
Send us a featured opportunity request.
Do you have an personal branding opportunity, event or award that you would like us to feature in a future WINS List send? We’d love to know about it. Submit your information here.
Let us position you for your next big win.
If you’d like a ride or die alongside you as you expand your influence, just say the word. We’ll craft your pitch and create a personal media plan designed just for you. Book your Personal Brand Intensive now.
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